Money, Banking, and Financial Markets Assignment - 1

Cash, Banking, and Financial Markets - Assignment Example 3). Around the globe key lists are on the ascent, fuelled by the decrease in the benchmark financing costs by the Central Bank of China (The Globe and Mail Par. 4). The Eurozone has likewise declared it is getting resources in a transition to reinforce the economy of that area (The Globe and Mail Par. 4). The Canadian dollar is developing against different monetary forms, and there is a desire that there will be an expansion in Interest Rates by the Bank of Canada to think about the new degrees of swelling. Moves made by the Government have arranged Canada as a relentlessly engaging spot to open and build up a business. A strong and forceful business condition, in this way, enables the economy to create (The Globe and Mail Par. 4), makes new occupations and raises our desire for regular daily existence. The Government has passed working reductions totaling more than $60 billion to occupation making associations from 2008â€09 through 2013â€14 (Bankofcanada.ca Par. 23). To manufacture business venture and improve benefit, the administration general corporate compensation appraisal rate was lessened to 15 for each penny in 2012 from 22.12 for each penny in 2007 (Bankofcanada.ca Par. 23), remembering the removal of the corporate surtax for 2008 for all associations. In acknowledgment of the particularly hazardous effect that capital costs have on business speculation, the administration capital cost was murdered in 2006. The Government in like manner gave a between time cash related p ersuading power to ask the areas to discard their general capital costs (Bankofcanada.ca Par. 24). The last commongeneral capital obligation was shed in 2012. To engage the improvement of little associations by forsaking them with obligation subsidizes that can be held and reinvested in the business, the little business evaluation rate was diminished to 11 for each penny in 2008, and the proportion of compensation qualified for

Ikemefuna Described as an Ill-Fated Lad Free Essays

In the book ‘Things Fall Apart’ Chinua Achebe depicts Ikemefuna as a ‘ill destined lad’. Behind the importance of this portrayal lie distinctive artistic components that pay an incredible hugeness to the book, when all is said in done. Before the writer portrays Ikemefuna as such, he expounds on Okonkwo’s notoriety and youth. We will compose a custom exposition test on Ikemefuna Described as an Ill-Fated Lad or then again any comparative point just for you Request Now He says, alluding to Okonkwo, ‘He was a well off rancher and had two outbuildings brimming with sweet potatoes, and had quite recently hitched his third wife’. By saying these words, the creator needs to show Okonkwo as a man who earned his great notoriety by difficult work and not family riches. He additionally composes ‘And so despite the fact that Okonkwo was as yet youthful, he was at that point probably the best man of his time’ implying that age was not the issue for him to prevail throughout everyday life. ‘As the seniors stated, if a kid washed his hands he could eat with kings’, by expressing this maxim, the creator implies that being one of those young men who ‘washed their hands’, Okonkwo accepted that he himself, could treat anybody thusly in the event that they ‘washed their hands’. He looks into Okonkwo’s youth against Ikemefuna’s who is later on portrayed as a ‘ill destined lad’. Behind the portrayal of Ikemefuna as a ‘ill destined lad’ lies hinting which shows the perusers that the destiny of Ikemefuna isn't lucky, and there will be some occasion later on in the book that will demonstrate the depiction right. Just as hinting, the words ‘ill fated’ are an analogy. ‘ill fated’ whenever deciphered accurately implies a destiny that is sick, in this manner deplorable. Despite the fact that the section where Ikemefuna is depicted is short, there lies a great deal of essentialness that influences the book all in all. In the event that the perusers would not have perused those lines saying ‘the sick fated’ fellow, they would doubtlessly not anticipate anything uncommon transpiring later on. Also, in light of the fact that this line foretells the happening to Ikemefuna’s disastrous destiny, the perusers give more consideration to the way Okonkwo treats Ikemefuna later on in the book. They perceive how Okonkwo treats him like his own child, and just because it is seen that Okonkwo gets keen on something more than basically power and physical quality. Step by step instructions to refer to Ikemefuna Described as an Ill-Fated Lad, Papers

Jane Eyre and the Search for Independence - Free Essay Example

Charlotte Bronte wrote a book that focuses on the search for independence. The name of her book is Jane Eyre, and is a story of a young women who lives with her aunt, her cousins, and the reeds. Jane Situation was pretty bad but this was the nineteenth century after all, Mrs. Reed did not like her so she would let her son torment her. Back then women didnt have a voice but Jane made sure she was going to change that. Charlotte Brontes shows the theme of womens search for independence in the novel Jane Eyre. In Charlotte Brontes the main character is Jane Eyre, and she is going to explore the depth at which women can or will act in society and how she finds her own boundaries in Victorian England. There is plenty of evidence to suggest that the tone of Jane Eyre is very feminist. One of these could be thought to be relevant of the women today who have been discriminated because of their gender. Over time things have changed for women but back then during this time women had the hardest time trying to do things without being talked about. In the 19th century there were little opportunities for women, and thus made many of them uncomfortable when they were attempting to enter parts of society. Women didnt have much education their husbands had to teach them everything that they needed to know. During this time women didnt have much option on what they could do in life, they either had to be a house wife or be a governess. Being a governess was like being a servant but they were paid to share their amount of knowledge in limited fields to a child. There was so much insecurity with this position because the women were being tossed around with complete disregard for her feelings. When jane was emerging into society becoming a governess seemed to be the only reasonable path for her. The women of the Victorian Era can be the first group that battled for the equality of the sexes. After they did this they got all of the women to follow them and that they did. Even though the women were not as vivid as the women in the 70s they did for sure have an effect. During this time feminism was not very spoken of because men had most of the power over women. The way that people talked about this was through novels and stories which this helped communicate information and ideas through this period of time. There is a part in Brontes book where she is fighting for her individually and that is do you think I can stay to become nothing to you? Do you think I am an automation? A machine without feelings? she says this because she is refusing to be reduced to some machine and she will not act in the manner that is a custom or conventionalities that would make her to act a certain way but for her to her own free will. This is the females attempt to break free of society that has attempted to set in her. Eyre did live a very hard life, that was filled with anger and hatred. However, for her to overcome all of this shows that she has strength. For her to be able to take care of the aunt that once treated her horrible is more power than anyone could ever do. When her best friend Helen died this had a big effect on Jane, but this helped jane have the ability to be able to cope with disaster. Then when she found out that the man she loved was already married, she was able to control herself way better than a man or anyone could. When leaving Rochester, the feelings of sadness, and betrayal were very overwhelming but she was still able to break free because again she is a strong woman. Female power is still very limited by emotion and for Jane to leave her love took a lot of emotion and we can tell that this was very difficult to her. Even though women do mostly have more emotions then men this does not mean that we should be treated we are. Women have a lot of knowledge and for women to only be capable to only so much back then was wrong because they deserve more than just to be a governess or even a house wife. As women started to stand up for their selves people started to see that women were way more than just a house wife. In the 19th century women were limited to a lot of things like equal pay. There was a strike that was led by 187 female workers at the ford car factory in Dagenham in 1968. This is what ended up helping pass the 1970 equal pay act. The women who were machinists walked out and they went on strike for three weeks in protest against their male colleagues that were earning 15 per cent more than they were. These women played a big role in history just for the equal pay. However today equal pay is still a big issue today, with women losing out on a lot during the year due to a gender pay gap. Women face a lot of problems and most men dont see that. Women can be discriminated on how we look, dress or even act, but when it comes to men they dont really look at all this as closely as they do towards women. Something that women have to deal with every day is sexual harassment and this has become more recent over the years and women have finally had the courage to speak up about what has happened to them. Men see us and think that they have more power over us so they use us in ways that they think they can and this is one of them. Women deserve so much more than what we get and thats what Jane tried to do she tried to show that women deserve more than what we get. Jane does this by going out and fighting for her own independence. Even if men and women are to have the same rights in society, gender issues such as sexual discrimination, equal pay, domestic violence etc. will always be something women have to go through and men will not have to in this society we live in. In the novel Jane Eyre Brontes is trying to share her experience with us as she fights for independence. Although attitudes towards feminist issues are very different today than what they use to be in the Victorian age, things have not also changed as much as we want them to or think. Feminist issues have always been controversial throughout history and the gender topics have remained debatable throughout time. The word feminist is usually defined as equal rights for women. All of the feminist acts happened during the 19th century during the time Charlotte wrote her book. Jane Eyre was the first major female feminist novel. Although she was not a modern feminist she did make sure that she expressed these ideals through speech and her actions. After she had left Rochester her major aim was not to get married anymore but to become independent. It didnt matter if she stood up to her aunt, her bullying cousin, or even someone who just said something about her, she finally had the courage to take up for her own self. Back then a woman couldnt talk back to someone because it was improper and jane started to realize this but women were supposed to accept their life. In the novel jane sees herself more than just a governess and she insists that she is also more than her social status. What she wants to accomplish is that both sexes are equal in terms of the heart and spirit. After what happen with Rochester, Jane does not want to be married because she sees marriage as a sort of entrapment that is going to make her lose both of her independence and her true self. This is why she wont accept marriage and even a more reason why she will not marry her cousin. Even if we want to think that people attitudes toward marriage have changed in our society, and that women are no longer defined in terms of marriageability, then this may have not changed as much as we would have liked it too. Over time we would like to think that certain ways toward women have changed but they have not. Women do not get the amount of respect that we deserve. People just see women of any society and they see us as the people that are going to take care of us and that it the house wife. In our society, feminist issues are not resolved and they continue to give rise to all sorts of many debates and controversies. Charlotte Brontes shows the theme of womens search for independence in the novel Jane Eyre.

Research Paper on Structures of the Technology Sector and its Changes

Research Paper on Structures of the Technology Sector and its Changes Technology, by any measure, is the most competitive and fast moving industry, and businesses have to develop new structural strategies to maintain their competitive sustainability. The survival of business in the industry is dependent, in part, to innovation and new product development, and as well, structural reinvention and strategies. Actions and strategic decisions of top management executives are essential in the determination of the future of many organizations and in enabling these organizations to avoid becoming obsolete. Traditionally, business organizations in the IT industry have used integration to enhance their developmental and operational activities. For instance, IBM has managed to stand the test of time by becoming successful for extended periods despite the challenges associated with the fast-moving technological field (The Economist, June 11 2011). The success of IBM can be attributed to the fact that IBM’s strategic and operational activities revolved aroun d developing products based on ideas rather than basing the development on the development of a specific technological product. Concentrating on an idea made it easy for IBM to adapt to different industry situations such as shifts in technological platforms. Currently, majority of technology giants are adopting similar strategies of focusing on particular ideas as opposed to focusing on a particular technological product (The Economist, June 11 2011). The growth challenges facing HP, the world’s biggest PC maker, can be attributed to the fact that it concentrated majority of its operational activities in the manufacture of particular technology-PCs. A shift in diversification of strategy could enable HP to expand its idea portfolio and hence, sustain the changing operational factors in the technology industry (The Economist, August 27, 2011). Other firms in the IT industry that have learnt the strategy of capitalizing on ideas include Apple Inc., Amazon, and Facebook. Innovation and iconic leadership have enabled Apple Inc. to innovate new ideas and develop new products that not only satisfy the needs of the market but also products that are packaged in an elegant an appealing manner to sustain the competitive environment in the industry. Sadly, the Apple’s founder might be gone but his legacy still lives on. The current management will keep on innovating new ideas to enhance the competitive edge of products develope d by the Company. Similarly, Facebook and Amazon are other technological players that continue to utilize ideas in the advancement of their operational activities. Interestingly, firms such as Microsoft, Oracle, Google, and Dell have managed to survive in the industry despite using traditional technologies and single products (The Economist, June 11 2011). Even though there is a hidden secret behind the continued survival, these firms must restructure and reinvent their strategies in order to strengthen their competitive edges. Business Integration This process entails putting the focus in the improvement of effectiveness and efficiency of strategic processes of running business organizations. Although the process might seem complex, major activities in business organizations are concerned with the improvement quality, provision of timely information, and rapid implementation of business strategies. The vital thing is the identification of an enterprise integration strategy that encompass different types of technologies. Integration strategies have an effect of enabling firms to enhance their business abilities and deliver success in projects (Barkley, 2006). Reducing costs in the end and maximizing profits should form the basis for the majority of business enterprises. An examination of the technological industry reveals that the majority of organizations in the industry have focused on strategic changed for different strategic reasons. Firms are adopting a mixture of vertical integration and horizontal integration strategies to enhance their competitive advantages and as well, increase growth levels (Jones, and Hill, 2009). Overall, diversification and integration have increased value for most business organizations. Many an organization have operated using basis strategies that have evolved over time. Equally important have been the effects of the management structures of such organizations and the actions of management have had an impact of adjusting internal strategies. The most difficult part among such organizations is the management of strategic shifts during business integration (Helmy, 2006). The type of adopted integration strategy should be formulated to address new problems, challenges, and opportunities that are currently facing the or ganization in question. As such, the formation and initial structure of many firms in the Technology industry have had an effect of influencing the strategic structures of firms. For instance, vertical integration was adopted due to the need to provide solutions to challenges and news of the new markets (Badinger, and Egger, 2008). As the market continued to diversify, there was the need to combine new strategies and as such, organizations made structural changes cater for other emerging organizational responsibilities. This channeled the need for the adoption of horizontal integrations among organizations. Horizontal Integration This form of business integration entails the expansion of business located in the same value or supply chain (Gaughan, 2010). Examples of vertical integration include a situation whereby an automobile manufacturer purchases a SUV vehicle manufacturer, a TV station that owns a radio, and newspaper company, and Oil Company purchasing refineries. Growth in such a situation is obtained through external and internal expansion activities. For instance, mergers and acquisitions between firms that offer similar services and products e.g. the merger between HP and Compaq is a good real life example of Horizontal Integration. The acquisition of You Tube by Google Inc. is another example of Horizontal Integration. Advantages of Horizontal Integration Firms with horizontal structures are associated enjoy certain advantages when compared to those with vertical structures. First, Horizontally integrated firms have focused resources such that technological, managerial, functional, and financial resources are channeled into the enhancement of competitive advantage in one particular area (Grossman, and Hart, 2006). Focusing on a particular resource or area enables such firms to add value to their products. Second, horizontally merged firms have the ability to increase their profit generating capabilities. For instance, lowering the cost structure can enable a horizontally integrated firm to increase the economies of scale and minimize the duplication of resources between the two companies (Grossman, and Hart, 2006). Additionally, the merged firm is capable of enhancing product differentiation through strategies such as cross-selling, offering total solutions to customers, and product bundling. Third, horizontally integrated firm is cap able of reducing rivalry among industries through the elimination of excessive capacity within the industry and the implementation of tacit price coordination among rivals. Last, these firms are capable of increasing their market power when compared to the power of buyers and suppliers. It also helps in gaining greater market control. Other benefits related to Horizontal Integration include increased economies of scale given that the merged firm or the parent company would register more sales from the sale of increased volume of the same commodity. This is possible because merged or acquired firms would benefit from the already developed distribution and marketing channels in different geographic locations. Cost reduction is also possible through horizontal integration. Another advantage that results from Horizontal Integration is the expansion of operational scope that can be achieved when resources are shared equally in the production of different products. The economies of scope are known as resource synergies. Horizontal Integration leads to increased market power of the organization thereby enabling it to control downstream distribution channels. Firms located in different locations can operate their activities from different locations. Other benefits associated with horizontal integration strategies include expansion of market share and attracting more customers through the sale of the developed brand. It also leads to strengthened negotiation power because the company will obtain more advantage when compared to other leading suppliers. Challenges of horizontal Integration Other than the increased competitive power of acquired or merged organizations, the concentration of firms in the market results to other challenges and products. First, responsibilities and workloads would increase significantly due to the increased size of the organization. Merging different cultures has an effect of altering the organizational culture, and managers have the tendency to overestimate or underestimate the problems resulting from merged or acquired operations. As such, it can result to a horizontal monopoly and monopolies are not good for the market. Anti-trust issues are some of the factors that under the operations of horizontally integrated firms because of the reduced competition or the creation of a monopoly. Other than the factors arising from these legal issues, it is often unlikely for horizontally integrated businesses to realize the projected economic gains. Horizontal integration can be blamed for the many challenges that exist in the IT industry, particularly among computer firms. For instance, many firms in the computing industry adopted horizontal strategies thinking that there were many synergies between hardware and software. This believe was driven by the notion that the synergies between these two sets of products would enable such organizations to realize economic scopes. Even though horizontal integration holds huge benefits, the potential benefits do not occur spontaneously and, thus, the corporate management of horizontally integrated organizations must formulate strategies (Grossman, and Hart, 2006). Vertical Integration Firms in the IT industry adopted the Vertical Integration strategy due to the need for managing the expanded stream of downstream buyers and upstream suppliers. Examples are supermarkets and food manufacturers that are involved in different stages of production. Oil refineries and petrol stations are also other good examples. This strategy has an effect on enhancing the unit position of an industry in relation to differentiation, cost reduction, corporate strategies, and addressing strategic issues. Forward integration and backward integration are two forms of vertical integration. A third form of Vertical Integration (Balanced integration) exists when an IT company becomes responsible for setting up subsidiaries to supply in puts and at the same time market their own products. IT firms adopts forward integration in order to obtain ownership and more control in downstream distribution activities of retailers and distributors. This includes a situation whereby the organization’ s distributors are expensive or unable to satisfy the distribution needs of an organization, when the competitive advantage in the industry is determined by firms practicing the forward integration strategy, and as well, when the industry grows at an increasing rate. The forward integration strategy enables such firms to diversify its capabilities in case the market becomes volatile. Other factors that make it ideal to adopt forward integration includes possession of capital and human resources, high but stable production, and high profit margins for retailers (Jones, and Hill, 2009). Similarly, the need to gain increased control and ownership of the upstream suppliers calls for the adoption of the backward integration strategy. This entails the process where the IT company owns some of the subsidiaries responsible for the production of particular inputs. This is common in situations where unreliability among suppliers exist, the suppliers are very expensive, and as well, in situations whereby suppliers are unable to satisfy the needs of the organization. The increased global competition results to the need to minimize the number of suppliers, meet the demand for the need for high service delivery, and improve the quality of products distributed. Ideal situations for the backward integration strategy includes the capability of the organization in terms of human resources and capital in managing the firms’ supply of raw materials, the competitive situation of the industry, and high profit margins for suppliers. This explains why Dell opted to supply personal ized products directly to consumers. Advantages The major benefits associated with vertical integration are most concerned with control and cost minimization. The aspect of controlling costs is dependent on the prevailing costs of transactions between firms in the market and is often compared to the internal costs of administration within a single firm. In lieu of asset control, firms are capable of influencing entry barriers and obtain control of key-value adding aspects. Advantages obtained by firms that adopt vertical integration include the following. First, vertical integration leads to lower transaction costs. Reduction in costs comes because of inter transactions between subordinate companies that are managed using a central communication and management system. Second, vertical integration leads to high certainty of quality because of the central system of quality control and hence production of standardized products. Third, vertical integration enables firms to obtain monopoly of the market given that they control producti on and distribution activities. Other benefits of vertical integration include the ability of firms to capture downstream and upstream profits, increasing the entry barriers to potential competitors, and facilitating investment activities in highly specialized but profitable assets that downstream or upstream players might be unwilling to invest. Disadvantages Firms that adopt Vertical Integration structure are also associated faced with a number of challenges. The first drawback involves the need to balance the capacity of the organization to deliver balanced upstream and downstream operations. Second, vertical integration can lead to inefficiencies that result from higher costs and lack of competition among suppliers. The cost structures are generally increasing and therefore, suppliers owned by the company can develop higher cost structures than those from independent suppliers. Vertical integration can undermine the process of creating new competitions because it has an effect of compromising the already existing competencies. Third, given the changing nature of technology, vertical integration may make a firm to be locked in inefficient or old technologies. Vertical Integrations have been known to prevent firms from adopting new technological innovations that are critical in strengthening the business model. Last, vertical integration increases bureaucratic costs and other management costs such as costs associated with finding solutions to transaction difficulties. Conclusion By any means, structural implementation and strategic design play critical roles in determining the success of many an organization. Organizations have to implement strategies that suits the demands of the market and as well, those that are compatible with the business model. changes have to be made to align the organization to its business model and restructure the organization to meet the competitive pressures (Gaughan, 2010). Structures are also critical in organizing employees and in making critical decisions that cover many aspects of the organizations. The management leadership in many organizations have to decide on the right organizational structure to adopt in the realization of company goals and objectives. The organizational structures can either be based on centralized, decentralized, focused purpose, or future perspectives depending on the long-term goals and objectives (Helmy, 2006). An examination of the IT sector reveals that the industry is one of the most competitive and fast moving industries. Organizations within this industry are forced to develop new structural strategies to maintain their competitive sustainability. The survival of business in the industry is dependent, in part, to innovation and new product development, and as well, structural reinvention and strategies. Like in most organizations, actions and strategic decisions of top management executives are critical in determination of the future sustainability of many organizations. As such, managers must choose the best integration strategies to enable them remain competitive. Another critical thing in the technology industry is the ability of organizations to develop products from ideas as compared to developing products based on particular technologies. The success of IBM can be attributed to the fact that IBM’s strategic and operational activities revolved around developing products bas ed on ideas rather than basing the development on the development of a specific technological product. Concentrating on an idea made it easy for IBM to adapt to different industry situations such as shifts in technological platforms. Similarly, the dwindling performance at HP can be attributed to adoption of the wrong integration strategy. Admittedly, technological products have specific life cycles and therefore, firms have to be innovative in order to keep on addition new products into their product portfolios. For this reason, business integration becomes an integral factor when deciding the type of structural changes. Managers and management executives have to examine the structures of their organizations critically before deciding adopt Horizontal or Vertical Integration or a combination of both (Badinger, and Egger, 2008). Each structure has its own benefits and setbacks and it is upon managers to conduct a thorough analysis of the situation before adopting the right integrati on strategy. Bibliography Badinger, H. and Egger, P. 2008. â€Å"Horizontal versus Vertical Interdependence in Multinational Activity,† CESifo Working paper No. 2327, Category 9: Industrial Organization, June. Barkley, B. 2006. Integrated Project Management. McGraw-Hill Gaughan, P. A. 2010. Mergers, Acquisitions, and Corporate Restructurings. John Wiley and Sons Grossman, S. and Hart, O. 2006. ‘The costs and benefits of ownership: a theory of vertical and lateral integration’. Journal Of Political Economy, 4. Helmy H. B., 2006. Organization Structures: Theory and Design, Analysis and Prescription. Jones, G. and Hill, C. 2009. Strategic Management Theory: An Integrated Approach. Cengage Learning The Economist, August 2011. ‘HP’s Grand Vision: Aping IBM. The Economist. August 27th 2011 The Economist, June 2011. ‘IBM’s centenary: The Test of Time’ The Economist. June 11th 2011

Technological Er The Internet s Effect On The Human...

Technological Era: The Internet’s Effect on the Human Brains Neural Pathways The twenty-first century has been an era of such grand advancements in technology. From the invention of the two way video calling application, Skype, to the multi useful Apple iPhone, technology has created a less patient, multi tasking, more connected to the world around them, consumer. Walking down the street, people are constantly checking in with their technology, whether it its responding to a text, replying to an Instagram comment or reading the latest article on the CNN news app on their iPad. Technology has become a regular part of many North American’s life whether it be for the better or for the good. Schools are leaning towards teaching through SMART†¦show more content†¦From the readings off the MRI’s scanner, Dr. Smalls noticed that the brain activity of the veteran internet users was noticeably higher than of those that were new internet users. Furthermore, he cam e to find that spending significant time on the internet reroutes the brains pathways in a quick and distinctive manner. Pushing his findings further, Small experimented onward with the new internet users commanding them to spend an hour daily searching the internet. After analyzing this study Small found that the new users had now developed a â€Å"distinctive neural pathway† that the veteran internet users possessed too. Carr now recalls when computers started coming around in the 1980’s people thought it would allow students to think in a more rounded way because of the quick, and vast way that they received information online. According to Carr, some of effects on the brain from the constant use of internet was â€Å"disrupting concentration of the brain and weakening compression.† (Carr) To sum up the negative effect of the internet on the brain, Carr suggests that the easy access that the internet gives to us about countless forms of information has turn ed humans into â€Å"shallow thinkers, literally chaining the structure of our brain† (Carr). Onward, Carr notes how hypertext was believed to improve critical thinking

The Market Environment for Donald B-Free-Samples for Student

Question: Discuss about the examines the market environment for Donald B'. Answer: Introduction: The topic basically examines the market environment for Donald B' that operates through wholly-owned stores in Melbourne. It currently produces chocolates containing milk ingredients. The success that they have achieved so far, had encouraged the management to think of expanding the business to get better exposure to a much wider market and hence, the revenue growth. Plans are in place to move to other parts of Australia and also in different other markets at the global level. The study is purposefully aimed at understating the various factors which can potentially influence the business both in positive and negative ways. Such factors do lay the foundation of strategy making which is important prior to any such business expansion. The study covers the background information on the topic, both macro micro-environmental analysis, competitor analysis and the consumer behavior for chocolate confectionery. Background: Donald B is a Melbourne based company which is specialized in chocolate making. They have their existence limited just to two wholly owned stores in Melbourne; however, they have been a potential choice for customers in areas where the stores are based. Chocolate related products are expected to be much in demand in Australia in the nearing future. There are several factors like the market trends and foreign chocolate brands entering in Australia, which is making up the platform. People are now educated about the benefits and the harmfulness of having chocolates. They have pre-established beliefs on the benefits of having milk. Additionally, chocolate is now identified as good for health. This is for such reason milk chocolate is more preferred over other types of chocolates like the dark and white chocolates (Vecchio Annunziata, 2015). The other trend which is helping the chocolate industry to grow is an incrementing participation of foreign brands such as Nestle, Krafts Foods, Ferrero Group and others which are entering Australia (Gallo, Antolin-Lopez Montiel, 2018). The entrance is helpful in regards to the trend as people get to know the various flavors offered by a number of different chocolate making companies. This is also true that the increasing number of companies will possibly enhance the market competition as customers have wider options and can easily find the best taste for their desire (Gallo, Antolin-Lopez Montiel, 2018). The best taste can be from any brands which are why it is necessary that brands compete with each other in producing best taste to customers. This also means that the Australian chocolate manufacturing business will have enhanced competition and hence, there is very less place for any operational flaws from competitor companies (Hackenesch, 2017). Macro-environmental Factors: Political- There have always been government involvements in the chocolate making industry. The involvements were being majorly due to the harmfulness of excessive consumption of chocolates. Chocolates if being consumed excessively can supply the calories more than 250 which is as identified at the universal level, is not good for health (Miah et al., 2018). Calorie intakes in excessive amounts may contribute to obesity which is not less than an epidemic in the global societies. Likewise, the Australian government has more or less the same attitude for chocolates and related products. They have kept on discouraging the excessive consumption of chocolates as these are rich in calorie. There have been a few health-related campaigns and media reporting also where excessive consumption of chocolates has been publicized as harmful to health (Elliott et al., 2014). Moreover, common people are now concerned with the fact which is also evident in the current market trend for chocolates. The current market trends have been very good for chocolates made with milk ingredients (Elliott et al., 2014). The government is also appreciating the moves of reputed chocolate manufacturing companies like Nestle and Mondelezs Cadbury for supporting the cocoa producers and the child labor. The major manufacturers have now decided to make cocoa oriented chocolates, so that, farmers get ample of demands for cocoa. They are also discouraging deforestation which is another important po int for a sustainable cocoa production (Glin, Oosterveer Mol, 2015). Economic The Australian market has been one of the favorite choices for reputed chocolate brands like Cadbury and Nestle across the globe. This simply means they have favorable factors in the country both from the customer and the government perspectives (Soosay et al., 2016). A deal between Cadbury and Kraft in the past does also indicate the very same fact (Ausfoodnews.com.au, 2018). Both are globally renowned companies in different domains. The deal validates a few points which are also good for the case study company. First and foremost, it speaks of the government supports which have been encouraging in Australia. Afterward, it also indicates the market potentials which are making such deals to happen. After then, consumer behavior has also been very encouraging and helping for chocolate manufacturing companies (Soosay et al., 2016). Such facts just validate that the case study company Donald B is expected to get potential growth options in Australia. Social People are now educated and have the proper idea of health-related facts of chocolates. This is for such fact; the market trend is more in favor of chocolates being made from milk ingredients. Afterward, they prefer having dark and white chocolates (Schouteten et al., 2015). It is also expected that the chocolate consumption will increase in the nearing future. This is because customers are now aware of the safe level of consuming the chocolates. They also know that having a chocolate made of milk ingredients is advisable instead. Hence, they now have fewer worries and more excitement for chocolates (Schouteten et al., 2015). One more factor is quite admirable, which is the incrementing trend of customers for various kinds of stores like the Hypermarket Supermarkets, Chocolate Boutiques, Convenience Stores, Online Retail and others. It means the case company Donald B has better opportunities to reach to a wider customer base (Alberts Cidell, 2015). Technological A supportive environment is now available to the research development (RD) process in Australia. The existing chocolate leaders have been able to identify the sustainable resource for chocolate making. This is why the Australian chocolate industry is now switching over to cocoa largely (Afoakwa, 2016). By doing so, they are not actually proving their stand for healthier chocolates but, in another way, they are also supporting the farmers of cocoa. They are actually benefitting them in several ways like they are being able to produce a much better chocolate from the health perspective. Additionally, they are also proving their stand for corporate social responsibility (CSR) which is a growing concern for the local government and also the common public (Cole, 2014). Donald B may expectedly be able to explore the RD practices, so that, it manages both the direct and the indirect competition. Environmental Cocoa production has long been associated with environmental harms like soil erosion and then forest deforestation. When soil erodes, it makes soil less fertile for cocoa (Thakur Dillon, 2018). This is a real challenge as from where more lands for the cultivation of cocoa trees will be managed. However, an improved mixing of advanced technologies can help to prevent potential harms to the environment (Thakur Dillon, 2018). This is also good from the perspective of case company as they are considering switching over to cocoa. The advancement of cocoa production will mean a sustainable supply of cocoa which is necessary to further the business in the chocolate industry (Thakur Dillon, 2018). Legal According to the Fair Labor Association, the minimum age of labor for hazardous work is 18 (Toffel, Short Ouellet, 2015). Chocolate companies including the major manufacturers like Nestle could not avoid using children under the allowed minimum age limit for hazardous works, in its supply chains for so many years. This means the case company needs to prove its stand in terms of CSR (corporate social responsibility) which is a challenge considering the fact that child below the minimum allowed limit is still being employed for hazardous works in cocoa production. However, the Australian major chocolate brands have announced their commitments for abolishing the child labor in the cocoa growing industry (Toffel, Short Ouellet, 2015). Micro-environmental Factors: Bargaining power of suppliers Bargaining power of suppliers in the chocolate making industry is high. The Australian chocolate making industry imports only the premium quality of cocoa and hence is required to pay a high amount for it. They are not able to get the premium quality cocoa on their desired quotation for the price (Wessel Quist-Wessel, 2015). However, the situation may be different in the nearing future as the reputed chocolate brands in Australia have announced to import cocoa only from the region that guarantees of sustainable cocoa production. Moreover, a sustainable cocoa production does also mean not exploiting the child labors. Hence, the reputed chocolate brands in Australia may have a much-improved control on their suppliers (Wessel Quist-Wessel, 2015). Bargaining power of customers Customers are always the driving factor in business. Likewise, they are also driving the chocolate industry in Australia. They have different preferences distributed distinguishably in the, unlike age groups. They are also aware of the fact that chocolates made of milk ingredients with fewer calories in it can be healthier (Nakamura et al., 2015). However, cultures relevant to chocolate consumption can be created. There is a population who just cares about the taste while less bothering the after effects. These are mainly the children in the age group of (6-12) years and the teenage people. In such situation, manufacturers drive the market with the distinguished variety of taste (Laureati, Bergamaschi Pagliarini, 2015). However, parents who are aware of the chocolates and its relevant after-effects, they may take a step to prevent their kids from consuming excessive of chocolates. Threat of new entrants Threat of new entrants is also high. However, the level of risks may vary depending on the market segment where the business operates. Threat may be severe in the mass market where globally renowned brands like Nestle and Cadbury operates. However, this may be comparatively lesser in mid-market where all SMEs operate (Booth Whelan, 2014). This is good for the case company Donald B as it has plans to enter the mass market. As threats are higher, the case company will face fewer challenges prior to entering the market. However, this also means that there will be more such new entrants in the market. The number of entrants will enhance the level of competition in the target market segment. The case company may be competing with the globally renowned names and some other potential names in future. Threat of substitutes Threat of substitute is also high. This may be severe also as chocolate manufacturers have the minimum or probably no idea of the substitute threats (Mialon et al., 2016). The threat needs to be countered, so that, chocolate manufacturers can have potential business in Australia. There is a need for a highly integrated management information systems, so that, required data could be collected from other industries and its relevant products. This may really help in identifying the possible threat of substitutes (Mialon et al., 2016). Competitive rivalry Competition is very high in the Australian chocolate industry. In the mass market, there are competitors like Mondelez (Cadbury), Mars, Ferrero, Haigh's, Nestle, Lindt and others (Wellard et al., 2017). The mid-level market is also occupied by various chocolate brands. A switching over to the mass market will require strategic capabilities to remain competitive. The case company Donald B will need to have effective strategies planned before it actually enters the mass market. The company is in the mass market will have indirect competition from renowned names like Nestle, Cadbury, and Lindt. This is why it is important that they take care of materials supply and the manufacturing capabilities, so that, quality chocolates could be offered to customers (Wellard et al., 2017). Direct Indirect Competitors: The case study company will face indirect competition from renowned global names like Nestle, Mondelez (Cadbury), Ferrero, Haigh's, Lindt and others. The company will need to do a lot in order to stay stronger in front of the competitors. They need to maintain effective relationship with suppliers. There is a need to use sustainable cocoa products to manufacture the varied kind of chocolate products. Advanced technologies should also be used to improve its product quality and to draw the customers attention. It is indeed challenging to draw the customers attention as there already exists, a few of the world-renowned names. Technology will also be required to enhance the capability of management information systems, so that, the threat of substitutes from other industries could be tracked. A close monitoring of the market trend for taste-related change and also the consumer behavior will also be the need (Serra Kunc, 2015). Analysis: The analysis clearly indicates that Donald B has a better platform in the form of mass market to enrich its business. However, it is expected to face tough challenges from established globally renowned brands like Nestle, Cadbury, Lindt, and others. Those established brands have their customers in the mass market which means Donald B' is certain to face the utmost challenge for producing its own customer base. For doing so, the case company needs to take care of innovative strategies which are required at the various level of operation. Innovation is required while managing a healthy relationship with the suppliers. It is also needed to identify who will be the ideal list of suppliers fulfilling the needs of the case company. Technological innovation is needed while during the manufacturing process, so that, improved taste could be delivered. They need to have the effective and innovative marketing strategies, so that, required hype could be created. Donald B has its customers in the mid-level market where they currently operate. Consumer Behaviour: Consumer behavior for chocolates can be understood from various factors like the current statistics showing the recent performance of the industry, the age brackets that prefer chocolates and others. According to the Roy Morgan Research, Australians are now consuming more chocolate that they were in 2013 (Ausfoodnews.com.au, 2018). Roy Morgan Research in 2016 had found approximately 68.4% of population ate few types of chocolates in an average four weeks. This is much more than the number of people consuming any type of chocolates in 2013 (Ausfoodnews.com.au, 2018). The increment is close to 2.6% (Ausfoodnews.com.au, 2018). Australians love to have the chocolate bars which are the most popular choice of the chocolate type. Approximately around 53.2% of the entire population love eating the chocolate bars. It is followed by 41.8% who like to consume the chocolate blocks (Ausfoodnews.com.au, 2018). Another 19.2% of the total population love eating the boxed chocolates (Ausfoodnews.com. au, 2018). From the aforesaid discussions on the eating habits of the Australians, it appears a growing trend in any type of chocolate consumption. There is a much better forecast in the nearing future. Consumers have now access to the internet and the available articles on the websites. They are now able to understand a bit about the harms and benefits of eating chocolates (Kakkos, Trivellas Sdrolias, 2015). The rising cases of obesity could have been a potential threat to the industry; however, the industry has strategically mitigated the threat to some extent. The industry has offered customers a varied range of chocolate options like made of milk ingredients. The fact that milk is good for health, it started to draw the attention of customers to the fact. A few related articles on websites supporting the consumption of chocolates by also citing its benefits have worked in favor of the business (Kakkos, Trivellas Sdrolias, 2015). The Australian chocolate and confectionery market remained resilient during the economic struggles due to investments in product development. According to the IBIS Worlds report, the chocolate and the confectionery manufacturing business in Australia have overcome the unstable commodity prices and enlarged import rivalry. They have done it by investing in NPD (Ibisworld.com.au, 2018). The report further adds that a rise in healthy substitute products has further boosted the industry. It has encouraged chocolate makers to offer customers the chocolates that add nutritional values to their life. The chocolate manufacturers had needed to use innovative strategies to respond to the changing perception of customers (Byrd?Bredbenner et al., 2015). They had rightly done the same which is also evident in the types of chocolates that are available in the market. Renowned names in the chocolate industry like Nestle and Cadbury had to use product innovations, strong brand loyalty, and aggressiv e marketing to respond to the changed consumer behavior (Byrd?Bredbenner et al., 2015). Age bracket does also matter a much in the chocolate industry. The children who are in the age group (6-12) have little or perhaps no concerns for healthy chocolates. They just need the varied range of tastes that they could experience in different moods. However, they are largely dependent on their parents for getting their favorite chocolates. Hence, if their parents are educated then they may try and prevent their children from consuming the chocolates. However, doors are always open for healthy chocolates which parents would also buy for their children (Solomon et al., 2014). The case example does very well support a fact that to have a sustained business in the chocolate and confectionary industry, it is imperative to use innovative strategies, so that, aspects of health benefits could be enhanced. Customers in their teenage may be the best customers for chocolates considering a fact that they prefer taste over anything (Solomon et al., 2014). Customers in the age bracket (20-35 ) may be developing the various changes in regards to product-related sense. Hence, they may be a good observer of health-related effects of what they consume (Ashman, Solomon and Wolny, 2015). Customers in their maturity level are the potential observers of what they consume. Chocolate making companies need to take innovative strategies if it targets them as their customers. Innovation will indeed help to deliver a health-oriented product (Ashman, Solomon and Wolny, 2015). Bibliography: Afoakwa, E. O. (2016).Chocolate science and technology. John Wiley Sons. Alberts, H. C., Cidell, J. (2015). Chocolate consumption, manufacturing, and quality in Europe and North America.Econ Chocolate,119-130. Amiri, M. (2016). A study of marketing strategy adopted by edible oil wholesalers in Pune city.Indian Journal of Fundamental and Applied Life Sciences,6, 646-650. Ashman, R., Solomon, M.R. and Wolny, J., 2015. An old model for a new age: Consumer decision making in participatory digital culture.Journal of Customer Behaviour,14(2), pp.127-146. Ausfoodnews.com.au. (2018).Australians eating more chocolate, Roy Morgan Research | Australian Food News. [online] Available at: https://www.ausfoodnews.com.au/2017/04/19/australians-eating-more-chocolate-roy-morgan-research.html [Accessed 19 Mar. 2018]. Ausfoodnews.com.au. (2018).The Australian impact of the Kraft-Cadbury deal | Australian Food News. [online] Available at: https://www.ausfoodnews.com.au/2010/01/21/the-australian-impact-of-the-kraft-cadbury-deal.html [Accessed 19 Mar. 2018]. Booth, S., Whelan, J. (2014). Hungry for change: the food banking industry in Australia.British Food Journal,116(9), 1392-1404. Byrd?Bredbenner, C., Cohn, M. N., Farber, J. M., Harris, L. J., Roberts, T., Salin, V., ... Sperber, W. H. (2015). Food safety considerations for innovative nutrition solutions.Annals of the New York Academy of Sciences,1347(1), 29-44. Cole, G. (2014). The Intersection of Corporate Social Responsibility and the Non-Profit Industrial Complex Exploitative Child Labor in Cte dIvoires Chocolate Industry.Columbia Social Work Review,5(1), 53-63. Elliott, T., Trevena, H., Sacks, G., Dunford, E., Martin, J., Webster, J., ... Neal, B. C. (2014). A systematic interim assessment of the Australian Government's Food and Health Dialogue.Medical Journal of Australia,200(2), 92-95. Gallo, P. J., Antolin-Lopez, R., Montiel, I. (2018). Associative Sustainable Business Models: Cases in the bean-to-bar chocolate industry.Journal of Cleaner Production,174, 905-916. Glin, L. C., Oosterveer, P., Mol, A. P. (2015). Governing the organic cocoa network from Ghana: towards hybrid governance arrangements?.Journal of Agrarian Change,15(1), 43-64. Hackenesch, S., 2017.Chocolate and Blackness: A Cultural History. Campus Verlag. Ibisworld.com.au. (2018).Chocolate and Confectionery Manufacturing Australia Industry Report | IBISWorld. [online] Available at: https://www.ibisworld.com.au/industry-trends/market-research-reports/manufacturing/food-product/chocolate-confectionery-manufacturing.html [Accessed 19 Mar. 2018]. Kakkos, N., Trivellas, P., Sdrolias, L. (2015). Identifying drivers of purchase intention for private label brands. Preliminary evidence from Greek consumers.Procedia-Social and Behavioral Sciences,175, 522-528. Kamau, F., Waweru, F. K., Lewa, P., Misiko, A. J. (2015). The Effects of the Marketing Mix on Choice of Tourist Accommodation by Domestic Tourists in Kenya.International Journal of Novel Research in Marketing Management and Economics,2(2), 25-34. Laureati, M., Bergamaschi, V., Pagliarini, E. (2015). Assessing childhood food neophobia: Validation of a scale in Italian primary school children.Food quality and preference,40, 8-15. Miah, J. H., Griffiths, A., McNeill, R., Halvorson, S., Schenker, U., Espinoza-Orias, N. D., ... Sadhukhan, J. (2018). Environmental management of confectionery products: Life cycle impacts and improvement strategies.Journal of Cleaner Production,177, 732-751. Mialon, M., Swinburn, B., Allender, S., Sacks, G. (2016). Systematic examination of publicly-available information reveals the diverse and extensive corporate political activity of the food industry in Australia.BMC public health,16(1), 283-299. Nakamura, R., Suhrcke, M., Jebb, S. A., Pechey, R., Almiron-Roig, E., Marteau, T. M. (2015). Price promotions on healthier compared with less healthy foods: a hierarchical regression analysis of the impact on sales and social patterning of responses to promotions in Great Britain.The American journal of clinical nutrition,101(4), 808-816. Sarstedt, M., Bengart, P., Shaltoni, A. M., Lehmann, S. (2017). The use of sampling methods in advertising research: A gap between theory and practice.International Journal of Advertising, 1-14. Schouteten, J. J., De Steur, H., De Pelsmaeker, S., Lagast, S., De Bourdeaudhuij, I., Gellynck, X. (2015). Impact of health labels on flavor perception and emotional profiling: A consumer study on cheese.Nutrients,7(12), 10251-10268. Serra, C. E. M., Kunc, M. (2015). Benefits realisation management and its influence on project success and on the execution of business strategies.International Journal of Project Management,33(1), 53-66. Simon, S., Dejica-Cartis, D. (2015). Analysis and Classification of Directions in Written Advertisements.Procedia-Social and Behavioral Sciences,192, 240-243. Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky, J. L., Polegato, R. (2014).Consumer behavior: Buying, having, and being(Vol. 10). Pearson. Soosay, C., Nunes, B., Bennett, D. J., Sohal, A., Jabar, J., Winroth, M. (2016). Strategies for sustaining manufacturing competitiveness: comparative case studies in Australia and Sweden.Journal of Manufacturing Technology Management,27(1), 6-37. Thakur, S. D., Dillon, J. A. R. (2018). Suitability of a chocolate agar-based medium for the transportation and long term storage of Neisseria gonorrhoeae isolates at room temperature.Journal of microbiological methods,144, 86-87. Toffel, M. W., Short, J. L., Ouellet, M. (2015). Codes in context: How states, markets, and civil society shape adherence to global labor standards.Regulation Governance,9(3), 205-223. Vecchio, R., Annunziata, A. (2015). Willingness-to-pay for sustainability-labelled chocolate: an experimental auction approach.Journal of Cleaner Production,86, 335-342. Wellard, L., Koukoumas, A., Watson, W. L., Hughes, C. (2017). Health and nutrition content claims on Australian fast-food websites.Public health nutrition,20(4), 571-577. Wessel, M., Quist-Wessel, P. F. (2015). Cocoa production in West Africa, a review and analysis of recent developments.NJAS-Wageningen Journal of Life Sciences,74, 1-7.

Looking For Alaska Discussion free essay sample

The before and after approach in Looking for Alaska is vital to the story in multiple ways. Throughout the story, Miles undergoes a journey of self-discovery, during which he gains his independence; establishing confidence in his social skills and personal relationships. As John Green says in his interview, â€Å"Humans tend to measure time within the framework of important events. † Though Miles’s confidence has begun to blossom prior to Alaska’s accident, her death strikes a dramatic change in his view on life as well as his overall personality. Her death, as John Green says, is â€Å"the defining moment of these people’s lives (at least so far) and it reshapes their relationship to the world so completely that it also reshapes their understanding of time. † Miles now views his life in two separate chapters: before and after Alaska. Tragic events in our lifetime almost always change our entire view of the world, causing us to view situations and relationships in a completely different way. We will write a custom essay sample on Looking For Alaska Discussion or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I think that Miles’s story of how he deals with the tragic loss of his close friend and how it changes him as a person is highly relatable to young readers such as myself dealing with similar situations. Another way that the before and after structure contributes to the story, unrelated to Miles and other secondary characters, is the foreshadowing of Alaska’s tragic fate. Alaska makes multiple comments throughout the story, such as â€Å"I may die young, but at least I’ll die smart† and â€Å"I smoke to die†. I believe that her character signifies the constant struggle we as humans go through to try to understand and cope with the unfair suffering that we constantly witness every day. After Alaska’s death, Miles and his friends all must learn to cope with this tragic event, and each person must do so in their own way. In the end each character grows significantly, especially Miles, by learning to accept things we cannot change or understand, and using those experiences to grow from, which is the major turning point of the story, impacts the characters in an extremely significant way; their view on life will never be the same. Time is one of the most important factors in our lives. We as humans generally live a repetitive lifestyle, having the same daily routine of work, school, family, or hobbies; until one day a random event occurs that completely shifts our perception of reality and turns our world upside down. I myself have lost someone close to me, so reading of Alaska’s death, and Miles’s reaction to it, evoked strong emotions for me. I remember the feeling of utter disbelief; the inability to accept the overwhelming realty of death. In that moment my mindset was still stuck in the past; the past in which my friend was still alive. The moment that a person accepts the reality of a dramatic life change is the moment that their lives switch from â€Å"before† to â€Å"after†. The world around us moves on and we continue on our daily routine, but things will never be the same. The before and after structure in this book is in tune with how we view the past, which is a sequence of memorable events that play factors in the life decisions that we make.

Role of The Manager

Role of The Manager A manager's role is to lead his/her organization to a clearly stated objective ( Mission Statement ). In doing so he/she must channel all his resources in a precise and organized way to work toward those goalsThe meaning of the word 'Manager' or 'Management'A Manager is a person with administrative power or controli.e.: manager of an actor or Manager of an international football team.A Manager is a person who gets people to do what is wanted, when it'swanted, the way it's wanted because THEY want to do it ( Evans ). This basically indicates the skill of getting people 'willingly' do designated work/tasks.A Manager is the supervisor of people/employees.A Manager is a person whose job it is to identify restrictions on their output and remove them in order to get the task in hand done more efficiently.Ensures that work standards are applied e.g.:Global Project Manager travleinga Production Line.A Manager is an individual that has any role in an organisation whereThe occupant is authoris ed to get part of his/her work done through subordinates for whose work he/she remains wholly responsible for ( Evans )A Manger is a person who manages a business or organisationor institution.Management is the process of getting things done efficiently and effectively, through and with other people. Efficiently is doing the given tasks right and to the correct and expected standards - inputs and outputs. Effectively means doing the correct tasks and achieving the desired results/goals.Management is the act, manner or the practice of managing and controlling something i.e.: business, budgets, and people.Management is the process of achieving objectives within a changing environment by having the correct balance of efficiency and effectiveness. It is also being able to obtain the most from available...

Adaptation Mcdonalds

More recently, it also offers salads, fruit and carrot sticks. The business began in 1940, with a restaurant opened by Dick and Mac McDonald in San Bernardino, California. Their introduction of the â€Å"Speedee Service System† in 1948 established the principles of the modern fast-food restaurant. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Illinois on April 15, 1955, the ninth McDonald’s restaurant overall. Kroc later purchased the McDonald brothers’ equity in the company and led its worldwide expansion. 3 †¢ †¢ †¢ †¢ What are the advantages and disadvantages of adaptation strategy used by McDonald’s? 4 1. Advantages and Disadvantages of adaptation strategy Advantages: †¢ Different cultures have different consumer needs and tastes †¢ Political and legal environment of the international market that they plan to enter †¢ Differences among nations in terms of cultures, religious believes, political and legal systems, customer values and lifestyles, and stages of economic and market development †¢ Differences in the advancement of technology †¢ Competition plays a major role in determining if a company will adopt a product adaptation scheme 1. Advantages and Disadvantages of adaptation strategy Disadvantages: †¢ The costs associated with adaptation can also play a major role in determining whether or not a firm chooses to standardize their product 6 1. Advantages and Disadvantages of adaptation strategy †¢ †¢ †¢ Cross any boarder and you will find multiple variations from price to product, starting with the presentation. Misconception that McDon alds is the same everywhere. Country teams have considerable autonomy to develop and market new product lines. Menu differences: Netherlands and Austria– Beer Germany – Chinese Week Canada – Mc Pizza India – Goat and lamb burgers half of menu vegetarian Japan – ingredients such as cabbage and Teriyaki USA – Barbecue bacon Burgers, sausage breakfast burritos 7 Are there examples of truly global brands that never customized? 8 Are there examples of truly global brands that never customized? Truly global Brands : †¢ In general we can say that straight extension (=standardization) has been implemented and already been successful with cameras, consumer electronics, and many machine tools. Stihl ( machinery and chainsaw producer) Nikon Olympus, Canon ( camera producers) Kitchen Aid (consumer electronics ) Caterpillar (trucks, bulldozers) †¢ †¢ †¢ †¢ 9 What have been the key factors that have led to McDonald’s global success? 10 2. What have been the key factors that have led McDonalds to global success? †¢ †¢ †¢ Fast service enabled by a limited menu, focus on cleanliness, family friendly facilities, good value for money Emergence of cash-rich, time-poor lifestyle Societal acceptance of a more casual approach to eating on the run underscored the emergence of McDonalds Innovations in food preparation technology and service delivery providing a fast- service format that customers appreciate as well as a cost base that competitors found hard to match Waiter labor cost savings passed on directly to the consumers through lower prices McDonalds was the leader to introduce franchising in the global marketplace, augmenting the organic restaurant growth by harnessing the management, cultural and entrepreneurial capabilities and capital of local businesspeople around the world. Expanding across the globe Increasing restaurant penetration in already existing markets †¢ †¢ †¢ 11 2. What have been the key factors that have led McDonalds to global success? Key Faktors: †¢ †¢ †¢ †¢ †¢ †¢ Economies of scale in production and distribution Power and scope Brand image was country suited Ability to leverage ideas quickly and efficiently Uniformity of marketing practices Pervasiveness of McDonalds brand 12 2. What have been the key factors that have led McDonalds to global success? †¢ †¢ †¢ †¢ †¢ McDonald’s is seen as the number one representative of the all American lifestyle, which at the time when the expansion began was very popular. In some countries it is still a status symbol to go and have a meal at McDonald’s. Generally the cooperation is at pains to offer a selection of standardized core products ( Big Mac, Soft drinks, French Fries) in addition to locally accepted alternatives. Giving the multinational cooperation a local Face (thinking of Salzburg’s restaurant) In order to use synergies on the one hand and reduce national competences on the other a supranational administrative department had been set up in Europe. McDonald’s. has always been supported by US foreign policy Sources : http://de. wikipedia. org/wiki/McDonald’s; Kotler/Keller Marketing Management 13 What are the risks and benefits of choosing the franchising system for franchisor? 14 3. Risks and Benefits of franchise system Benefits for franchisor: The franchisor profits from the strongly motivated franchisee as a self-dependent entrepreneur †¢ The franchising as a way to overcome the resource scarcity through the direct market access †¢ The ability to overcome the high costs of arranging the new distribution network through using the well tailored network of franchisor †¢ Low capital investments for the product placement and region marketing through the franchisee †¢ The benefits from using a recognized brand name and trade marks through the reputation of the franchisor †¢ Extended expansion possibility through franchising 15 3. Risks and Benefits of franchise system Risks for franchisor: †¢ The existence of multiple, geographically dispersed owner-managers makes the control difficult †¢ Possible high costs of training development, promotional and support activities of franchisee †¢ Service delivery may be inconsistent because of geographically dispersed franchisees 16 What are the key issues by setting up a McDonald’s Franchisee? 17 4. Risks and Benefits of franchise system Benefits for the franchisee: †¢ Your business is based on a proven idea. You can check how successful other franchises are before committing yourself. †¢ You can use a recognized brand name and trade marks. You benefit from any advertising or promotion by the owner of the franchise – the â€Å"franchisor†. †¢ The franchisor gives you support – usually including training, help setting up the business, a manual telling you how to run the business and ongoing advice. †¢ Financing the business may be easier. Banks are sometimes more likely to lend money to buy a franchise with a good reputation. †¢ Risk is reduced and is shared by the franchisor. †¢ If you have an existing customer base you will not have to invest time looking to set one up. Relationships with suppliers have already been established. †¢ The ability to overcome the resource constrains. 18 4. Risks and Benefits of franchise system Risks for franchisee: †¢ Costs may be higher than you expect. As well as the initial costs of buying the franc hise, you pay continuing royalties and you may have to agree to buy products from the franchisor. †¢ The franchise agreement usually includes restrictions on how you run the business. You might not be able to make changes to suit your local market. †¢ The franchisor might go out of business, or change the way they do things. †¢ Other franchisees could give the brand a bad reputation. You may find it difficult to sell your franchise – you can only sell it to someone approved by the franchisor. 19 4. Costs and Restrictions Costs: Financial Requirements/Down Payment : Initial down payment for opening (40% of the total cost) or an existing restaurant (25% of the total cost) about 200. 000 $ nonborrowed resources Financing: McDonald’s does not offer financing; McDonald’s Owner/Operators enjoy the benefits of our established relationships with many national lending institutions 20 4. Costs and Restrictions Restrictions: During the term of the franchise, you pay McDonald’s the following fees: †¢ Service fee: a monthly fee based upon the restaurant’s sales performance (currently a service fee of 4. 0% of monthly sales). Rent: a monthly based rent or percentage rent that is a percentage of monthly sales. †¢ Application: Personal, non-borrowed resources to be invested in a McDonald’s restaurant business. †¢ Business experience in the market where they are seeking a franchise 21 What strategy would you adopt to ensure a great exposure for McDonald’s to a growing trend towards healthier eating? 22 5. Healthier eating at McDonald’s Currently: †¢ †¢ Low fat products in UK outlet Canadian light choices of Menu with a Soya bean McVeggie Burger, salads with a fat free dressing and a granola topped fruit yoghurt On packaging calorie and fat content information for the first time as it tries to counter the obesity lobby †¢ 23 5. Healthier eating at McDonald’s Future perspectives: †¢ †¢ †¢ †¢ †¢ †¢ Using biologically grown resources Fat reduced meals Healthier ways of processing the food (eg. : don’t fry chips but bake them, less white bread burgers, regular vegetarian dishes,) Healthy, freshly squeezed Mc Shakes etc. Healthier Drinks not only Sodas To ensure high-quality, fresh ingredients, farms are set up in order to supply restaurants 24 Sources: †¢ †¢ †¢ †¢ †¢ www. McDonalds. com www. freeforessays. com/show_essay/55461. html D. Jobber â€Å"Principles and Practice of Marketing† Sources : http://de. wikipedia. org/wiki/McDonald’s Kotler/Keller Marketing Management 25 THANK YOU FOR YOUR ATTENTION 26 Adaptation Mcdonalds More recently, it also offers salads, fruit and carrot sticks. The business began in 1940, with a restaurant opened by Dick and Mac McDonald in San Bernardino, California. Their introduction of the â€Å"Speedee Service System† in 1948 established the principles of the modern fast-food restaurant. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Illinois on April 15, 1955, the ninth McDonald’s restaurant overall. Kroc later purchased the McDonald brothers’ equity in the company and led its worldwide expansion. 3 †¢ †¢ †¢ †¢ What are the advantages and disadvantages of adaptation strategy used by McDonald’s? 4 1. Advantages and Disadvantages of adaptation strategy Advantages: †¢ Different cultures have different consumer needs and tastes †¢ Political and legal environment of the international market that they plan to enter †¢ Differences among nations in terms of cultures, religious believes, political and legal systems, customer values and lifestyles, and stages of economic and market development †¢ Differences in the advancement of technology †¢ Competition plays a major role in determining if a company will adopt a product adaptation scheme 1. Advantages and Disadvantages of adaptation strategy Disadvantages: †¢ The costs associated with adaptation can also play a major role in determining whether or not a firm chooses to standardize their product 6 1. Advantages and Disadvantages of adaptation strategy †¢ †¢ †¢ Cross any boarder and you will find multiple variations from price to product, starting with the presentation. Misconception that McDon alds is the same everywhere. Country teams have considerable autonomy to develop and market new product lines. Menu differences: Netherlands and Austria– Beer Germany – Chinese Week Canada – Mc Pizza India – Goat and lamb burgers half of menu vegetarian Japan – ingredients such as cabbage and Teriyaki USA – Barbecue bacon Burgers, sausage breakfast burritos 7 Are there examples of truly global brands that never customized? 8 Are there examples of truly global brands that never customized? Truly global Brands : †¢ In general we can say that straight extension (=standardization) has been implemented and already been successful with cameras, consumer electronics, and many machine tools. Stihl ( machinery and chainsaw producer) Nikon Olympus, Canon ( camera producers) Kitchen Aid (consumer electronics ) Caterpillar (trucks, bulldozers) †¢ †¢ †¢ †¢ 9 What have been the key factors that have led to McDonald’s global success? 10 2. What have been the key factors that have led McDonalds to global success? †¢ †¢ †¢ Fast service enabled by a limited menu, focus on cleanliness, family friendly facilities, good value for money Emergence of cash-rich, time-poor lifestyle Societal acceptance of a more casual approach to eating on the run underscored the emergence of McDonalds Innovations in food preparation technology and service delivery providing a fast- service format that customers appreciate as well as a cost base that competitors found hard to match Waiter labor cost savings passed on directly to the consumers through lower prices McDonalds was the leader to introduce franchising in the global marketplace, augmenting the organic restaurant growth by harnessing the management, cultural and entrepreneurial capabilities and capital of local businesspeople around the world. Expanding across the globe Increasing restaurant penetration in already existing markets †¢ †¢ †¢ 11 2. What have been the key factors that have led McDonalds to global success? Key Faktors: †¢ †¢ †¢ †¢ †¢ †¢ Economies of scale in production and distribution Power and scope Brand image was country suited Ability to leverage ideas quickly and efficiently Uniformity of marketing practices Pervasiveness of McDonalds brand 12 2. What have been the key factors that have led McDonalds to global success? †¢ †¢ †¢ †¢ †¢ McDonald’s is seen as the number one representative of the all American lifestyle, which at the time when the expansion began was very popular. In some countries it is still a status symbol to go and have a meal at McDonald’s. Generally the cooperation is at pains to offer a selection of standardized core products ( Big Mac, Soft drinks, French Fries) in addition to locally accepted alternatives. Giving the multinational cooperation a local Face (thinking of Salzburg’s restaurant) In order to use synergies on the one hand and reduce national competences on the other a supranational administrative department had been set up in Europe. McDonald’s. has always been supported by US foreign policy Sources : http://de. wikipedia. org/wiki/McDonald’s; Kotler/Keller Marketing Management 13 What are the risks and benefits of choosing the franchising system for franchisor? 14 3. Risks and Benefits of franchise system Benefits for franchisor: The franchisor profits from the strongly motivated franchisee as a self-dependent entrepreneur †¢ The franchising as a way to overcome the resource scarcity through the direct market access †¢ The ability to overcome the high costs of arranging the new distribution network through using the well tailored network of franchisor †¢ Low capital investments for the product placement and region marketing through the franchisee †¢ The benefits from using a recognized brand name and trade marks through the reputation of the franchisor †¢ Extended expansion possibility through franchising 15 3. Risks and Benefits of franchise system Risks for franchisor: †¢ The existence of multiple, geographically dispersed owner-managers makes the control difficult †¢ Possible high costs of training development, promotional and support activities of franchisee †¢ Service delivery may be inconsistent because of geographically dispersed franchisees 16 What are the key issues by setting up a McDonald’s Franchisee? 17 4. Risks and Benefits of franchise system Benefits for the franchisee: †¢ Your business is based on a proven idea. You can check how successful other franchises are before committing yourself. †¢ You can use a recognized brand name and trade marks. You benefit from any advertising or promotion by the owner of the franchise – the â€Å"franchisor†. †¢ The franchisor gives you support – usually including training, help setting up the business, a manual telling you how to run the business and ongoing advice. †¢ Financing the business may be easier. Banks are sometimes more likely to lend money to buy a franchise with a good reputation. †¢ Risk is reduced and is shared by the franchisor. †¢ If you have an existing customer base you will not have to invest time looking to set one up. Relationships with suppliers have already been established. †¢ The ability to overcome the resource constrains. 18 4. Risks and Benefits of franchise system Risks for franchisee: †¢ Costs may be higher than you expect. As well as the initial costs of buying the franc hise, you pay continuing royalties and you may have to agree to buy products from the franchisor. †¢ The franchise agreement usually includes restrictions on how you run the business. You might not be able to make changes to suit your local market. †¢ The franchisor might go out of business, or change the way they do things. †¢ Other franchisees could give the brand a bad reputation. You may find it difficult to sell your franchise – you can only sell it to someone approved by the franchisor. 19 4. Costs and Restrictions Costs: Financial Requirements/Down Payment : Initial down payment for opening (40% of the total cost) or an existing restaurant (25% of the total cost) about 200. 000 $ nonborrowed resources Financing: McDonald’s does not offer financing; McDonald’s Owner/Operators enjoy the benefits of our established relationships with many national lending institutions 20 4. Costs and Restrictions Restrictions: During the term of the franchise, you pay McDonald’s the following fees: †¢ Service fee: a monthly fee based upon the restaurant’s sales performance (currently a service fee of 4. 0% of monthly sales). Rent: a monthly based rent or percentage rent that is a percentage of monthly sales. †¢ Application: Personal, non-borrowed resources to be invested in a McDonald’s restaurant business. †¢ Business experience in the market where they are seeking a franchise 21 What strategy would you adopt to ensure a great exposure for McDonald’s to a growing trend towards healthier eating? 22 5. Healthier eating at McDonald’s Currently: †¢ †¢ Low fat products in UK outlet Canadian light choices of Menu with a Soya bean McVeggie Burger, salads with a fat free dressing and a granola topped fruit yoghurt On packaging calorie and fat content information for the first time as it tries to counter the obesity lobby †¢ 23 5. Healthier eating at McDonald’s Future perspectives: †¢ †¢ †¢ †¢ †¢ †¢ Using biologically grown resources Fat reduced meals Healthier ways of processing the food (eg. : don’t fry chips but bake them, less white bread burgers, regular vegetarian dishes,) Healthy, freshly squeezed Mc Shakes etc. Healthier Drinks not only Sodas To ensure high-quality, fresh ingredients, farms are set up in order to supply restaurants 24 Sources: †¢ †¢ †¢ †¢ †¢ www. McDonalds. com www. freeforessays. com/show_essay/55461. html D. Jobber â€Å"Principles and Practice of Marketing† Sources : http://de. wikipedia. org/wiki/McDonald’s Kotler/Keller Marketing Management 25 THANK YOU FOR YOUR ATTENTION 26

The Management of a Student whose Standard of Practice is Cause for Essay

The Management of a Student whose Standard of Practice is Cause for Concern - Essay Example Although the standards of practice have been set by the academic setting, nurse educators and mentors can however find it difficult to fail students who are actually failing. Some of them often pass these students, sometimes, encouraging them to persist in their studies. This practice can however lead to various issues in nursing where incompetent nurses may be allowed to test their skills in the clinical setting. This paper shall critically explore the management of a student/learner whose standard of practice are cause for concern. This analysis shall include how the individual should be managed in terms of fitness for practice accountability, responsibility of the mentor and how this event would be documented. The implications of failing to fail learners who do not meet with the required standards to practice both personally and professionally will also be discussed. This study shall also consider when an action plan would be developed, whether or not I would get involved, and the assessment strategies which would be considered. This paper is being undertaken in order to establish ways by which the nursing profession can be whittled down academically and objectively in order to ensure that only competent nurses are to be allowed to practice. Body Undoubtedly, failing students can be a difficult and stressful experience for students and mentors. However, a nurse’s knowledge of one’s accountability as a mentor and supervisor and the complex process of crafting failing students imply that these decisions can still be made with utmost confidence (NHS, 2010). Mentors are considered gatekeepers because they guarantee that students who cannot comply with the standards of the practice are not allowed to enter the practice. The crucial stage of the assessment process seeks to protect the general public and the patients from incompetent nurses (NHS, 2010). Various concerns on how effective the gate keeping role is being carried out have been expressed by various practitioners. Failing to fail can have dire consequences to the general public (NHS, 2010). A 2004-2005 survey established that out of about 1400 issues of misconduct, poor practice was cited in majority of these incidents. Incidents of poor practice included errors in drug administration, inadequate record keeping, unsafe clinical practice, and failure to care for basic needs (NMC, 2005). According to the Royal College of Nursing (RCN, 2007), the mentor’s role is to generally offer support and guidance to the student and to help the patient understand the practice and to help him apply theory. The mentor’s role is also to assess, evaluate and provide feedback to the student; and to supervise reflective practice (RCN, 2007). These mentors are also tasked with ensuring that the students: are fit for the purpose of the practice, can fulfil the needs of registration, and have the depth of learning in order to be granted a diploma or a higher degree (RCN, 2007). These mentors are also considered positive role models and are there to assist students in gaining confidence; to promote professional relations with students; to assist appropriate supervision; and to offer honest, yet constructive feedback (RCN, 2007). The registered nurses’ role as a mentor is crucial because it ensures the protection of public health and interest (RCN, 2007). It is the responsibility of mentors to

Dress code Term Paper Example | Topics and Well Written Essays - 750 words

Dress code - Term Paper Example In order to achieve this, we do require you to gain full understanding of the management’s expectations from you so that you may act accordingly. Although most of you are aware of the standards maintained by ABC Institute, yet a lot of new employees have been recruited recently and the management wants to once and for all, make clear the dress code that they are obliged to follow as a requirement of their contract with the ABC Institute. Old employees should review the memo to find slight additions that have been made to the last dress code policy. Being Muslim, our standards for dress are derived from the teachings of Islam. Modesty is the principle determinant of the eligibility of dress for both men and women in the institute. Dress code for men: Dress pants (jeans are not allowed), collared shirts with full sleeves, tie, and boots (sandals are not allowed). Jersey can be worn as per the need. Dress code for women: Trousers (jeans are not allowed), knee long skirts (can be longer but not any shorter), full sleeved blouses till waist (can be longer but not any shorter), boots (sandals are not allowed), and scarf (compulsory). Half sleeved blouses can be worn by the female staff members provided that the sleeve covers the elbow. T-shirts are disallowed! Knee length skirts should cover the knees in all positions i.e. sitting and standing. It is advisable to wear a knee length skirt with full sleeved or three-quarters sleeved blouse, and a full length skirt with a half sleeved blouse. Full length trousers are to be worn in either case! ABC Institute Code of Behavior: All staff members are expected to completely comply with the ABC Institute Code of Behavior. Staff members are obliged to: Display professionalism always while representing the ABC Institute Serve as a role model for others by always showing perfect mannerism Respect the religious as well as traditional beliefs of all communities in UAE Follow the ABC Institute Dress Code at all times All mem bers of the staff should be aware of the fact that ABC Institute provides the public with full time customer service. The service continues 24 / 7 uninterruptedly. That essentially tells that many of the staff members have to work in the night shift. They are advised to adjust their schedule accordingly so that they are able to deliver their best in the night. ABC Institute requires its staff members to present themselves to the public in a getup that is expected of them in context of the Islamic teachings and the indigenous culture of UAE which accords with them. UAE maintains a multicultural society, and people from all over the world dwell here. The staff members, should never, in any way, comment on the getup of any customer. ABC Institute’s workforce is expected to always display excellent mannerism, which essentially constitutes all three areas of language, behavior and dress. Upon recruitment, all staff members are made aware of what the management expects them to disp lay with respect to each of the three areas of mannerism. While we talk of language, it essentially includes body language in addition to the verbal language. ABC Institute expects every staff member to be very formal in both kinds of languages, and make excellent use of emotional intelligence in the workplace. Smoking is strictly prohibited both within the workplace. No staff member is allowed to use cigarettes or any other kind of drugs

How to Write an Essay :: essays research papers fc

1. What is an essay? An organised collection of YOUR IDEAS about literary texts nicely written and professionally presented . In other words, the essay must be well structured (ie organised) and presented in a way that the reader finds easy to follow and clear: it must look tidy and not present any obstacles to the reader. It must have a clear readable interesting style. But, above all, it must consist of your ideas about literary texts. This is the centre of it: this, and this only, gets the marks. Not quotes from critics, not generalisations at second hand about literary history, not filling and padding; your thoughts, that you have had while in the act of reading specific bits of literary texts, which can be adduced in the form of quotations to back up your arguments. 2. Why write in this way? 2.1 Learning how to write professionally In the English Department you learn how to respond to literary texts. This is an interesting and worthwhile thing to do, but unless you become a teacher of English remarkably few people in later life will be interested in your thoughts about Jane Austen. What they will be interested in (I'm talking about potential employers now, but not only them) is your ability to talk, to think, and to write. This part of the course is where you learn to write: professionally. The guidelines that follow tell you how to do it, or rather how to learn to do it. They set a higher standard than is usually asked of a first year undergraduate essay in this Department. This is for the following reasons. (1) I think it's my job to offer you the best advice I can, not to tell you how to get by. (2) If you learn what these guidelines teach, you will get better marks in all the essays you do from now on until finals. You will surprise the markers with the quality of your presentations, by producing a better quality than they expect. (3) You will learn a skill, a not-very-hard-to-learn skill, that will last you for the rest of your life. 3. Collecting the material The first task is to get the material together. The material comes in two kinds: primary and secondary sources. Primary sources in this case are literary texts: the actual material that you work on. Secondary sources are works of criticism. Here is your Second Important Message:

Positioning of Absolut Vodka

Absolut Positioning. This report will describe the concept of positioning, effective positioning and its relation to segmentation. It will analyse the positioning of Absolut vodka in its market share. In this report the relevant positioning criteria will be identified and appropriate positioning maps to support the analysis will be used. In addition, suggestions on how to improve and develop the Absolut’s positioning will be given as well. In order to apply the relevant academic theory to the positioning of Absolut Vodka brand the definition and idea of positioning concept needs to be identified.Adcock, Halborg and Ross (2001) provide the positioning definition made by Ries and Trout that say that it is ‘what happens in the mind of customers. ’ Brassington and Pettitt (2003) write that positioning ‘means thinking about a product in the context of the competitive space it occupies in its market, defined in terms of attributes that matter to the target market. ’ It is possible to state that positioning is the identification of position of certain brand and its total image among different other brands in the minds of target audience.Positioning includes the evaluation of competitive advantages and brand’s niche. The main purpose of  positioning  is to achieve  sustainable  view in  the minds of  consumers about the brand  as the best  one in particular sphere. It is known that all offered services and products are taking their place with main goal to satisfy customer’s wants and needs. Consequently, in case with effective positioning goods and services have to ‘promise the benefit the customer will receive, create the expectation, and offer a solution to the customer’s problem’, according to http://www. marketing91. com.Effective positioning needs to be unique and realistic, it has to be related to current position, should be long term and yet updated and improved during the time pe riod. Also, product needs to be in the mind of customers’. According to Wind (1980), there are six principles for product positioning. Firstly, positioning can be based on product one and only feature. Also, positioning may be related to product’s benefit that may satisfy consumer’s wants and needs. Besides, positioning can be based according to usage and/or occasion. Additionally, products can be based on competitors and on product class.Another principle that company can use to position product is to base it on user category. Segmentation In order to run business successfully it is essential to understand the concept of market segmentation. Backer (2003) argues that ‘positioning is easy. Market segmentation is difficult. Positioning problems stem from poor segmentation’. Company needs to work only with segment that has been chosen. Absolut Facts (Appendix 1) Speaking about Absolut Vodka, the first question that comes up is: â€Å"Why such unsophi sticated drink has become so successful and popular? when Russian vodka was the most recognised product, occupying the whole niche in industry, when Absolut’s bottleneck was too short for barman to handle and the whole bottle caused the negative associations with pharmacy jars. The answer to the question is: an excellent positioning strategies and advertising actions. Position Absolut possess itself as premium vodka that is not just an alcoholic drink, but lifestyle. It is shown as a beverage for the sophisticated and upper-end people; it is ‘for status buyers who are not open to snob appeal, but open to wit’. Absolut targets people ‘under 35’, those who are ‘ferociously hip’.Absolut has created the conditions, when people are ready to pay premium price (price is 15% higher than most expensive vodka brands) to join the ‘bohemian’ coterie that appreciates the high quality vodka. Due to great positioning and advertising action s the brand itself is now associated with art, music and singers, luxurious clubs that represent the Absolut diction. ‘Once marketers identify the position they would like to occupy in the market, they design a unique marketing mix that will support that position by reaching that target market and meeting its needs’ –Bovee, Houston, Thill (1995).The combination of promotion, product, price and place will assist in the brand’s positioning in order to distinguish it from competitive companies. Marketing mix in case with Absolut: Promotion is the ‘business of communicating with customers’ – The Times 100. In order to promote the brand Absolut releases the limited bottle editions, creative ads etc. Product One of the famous brand’s features is bottle’s shape that is shown in creative, humorous and trendy manner. Also, there is much attention paid to Sweden culture, history and background of vodka.Additionally, there is no doub t that company emphasises on quality of Absolut using high technologies, sources and products in order to maintain its status of super premium spirit. Price As it was mentioned, price is very high compared to other vodka manufacturers. However, Absolut is targeting the certain segment of people that are willing and ready to pay more for status drink. Place The Times 100 explains that ‘place is concerned with various methods of transporting and storing goods, and then making them available for the customer. Getting the right product to the right place at the right time involves the distribution system. According to www. absolut. com there are famous Ice bars in London, Stockholm, Copenhagen and Tokyo under Absolut brand. This fact again supports the idea that Absolut is not a drink but lifestyle. Positioning map ‘Once the positioning has been completed for all the relevant attributes, it is useful to be able to visualise the complete picture graphically, by creating a per ceptual map of the market’ as Brassington and Pettitt (2003) explain. Using http://oliver. efri. hr/~medmark/dokumenti/absolute_vodka. pdf and Mintel’s Vodka – UK – March 2009 report the positioning map for vodka brands may be structured as following:Platinum vodka – the price is higher than ? 40 for 70cl (Mintel) Super premium vodka – is ? 25 or more for 70cl (Mintel) Premium – ? 14. 94-? 24. 99 for 70cl (Mintel) Own-label – ? 4. 82-? 21. 83 according to http://www. supermarketownbrandguide. co. uk Mintel provides the diagram (Appendix 2) that shows the UK market share of vodka, 2008. According to that, it is possible to state that Absolut competes with Smirnoff Red which ‘in the UK is the brand leader ‘the sophisticated one’ the establishment’ – Adcock, Halborg, Ross (2001). Smirnoff is less expensive and yet quality (around ? 1 per bottle) and is famous because of its ‘Russia-nessâ€⠄¢ (however, it is known Smirnoff comes from Connecticut, USA). Suggestions For Absolut it is important to continue its development researching its competitors and stick with its target market. Company has to be very sensitive to its customers’ demand changes and actions of competitors (direct and potential) – their profitability, weaknesses and strengths. Absoult needs to understand and know competitors as much as it is possible. Company ‘should not be surprised if it falls to stay ahead’ as Backer (2003) states. BibliographyAdcock, D, Halborg, A, Ross, C (2001). Marketing principles and practice. 4th ed. Essex: Financial Times Management. p172-177. Backer, M (2003). The Marketing Book. 5th ed. Oxford: Butterworth Heinemann. p106. Brassington, F, Pettitt, S (2003). Principles of Marketing. Essex: Financial Times. p116-197. Courtland, B, Houston, M, Thill, J (1995). Marketing. 2nd ed. NY: McGraw-Hill. p202 Kotler, P, G Armstrong, J Saunders and V Wong, 199 9, Principles of Marketing, second European edition, (Upper Saddle River: Prentice Hall) Wind, Y, 1980, Going to Market: new twists for some old tricks, Wharton Magazine, 4Absolut. (2012). Absolut Vodka. Available: www. absolut. com. Last accessed 16th Apr 2012. Bhasin, H. (2010). Effective positioning. Available: http://www. marketing91. com/effective-positioning/. Last accessed 15th Apr 2012. Oliver, E. (2010). Absolut Vodka. Available: http://oliver. efri. hr/~medmark/dokumenti/absolute_vodka. pdf. Last accessed 16th Apr 2012. Supermarket own brand guide. (2012). Spirits. Available: http://www. supermarketownbrandguide. co. uk/search. php? SearchString=vodka;Search. x=69;Search. y=18;score;price=0;pricevalue=0. 0;table=spirits. The Times 100 ; Wilson and Wilson Publishing Ltd. (2011). Marketing mix. Available: http://businesscasestudies. co. uk/business-theory/marketing/marketing-mix-price-place-promotion-product. html#ixzz1s6QeVriC. Last accessed 15th Apr 2012. Mintel Vodka, UK, March (2009). Vodka – can fashion last forever. [Online] Available at: http://academic. mintel. com/sinatra/oxygen_academic/search_results/show;/display/id=393884 [Accessed: April 2012]. White Spirits and RTDs, UK, March (2011). Competitive Context. [Online]. Available at: http://academic. mintel. om/sinatra/oxygen_academic/search_results/show;/display/id=545336/display/id=569847 [Accessed: April 2012]. Appendices 1. ABSOLUT VODKA, introduced in the US in 1979, is the fourth largest international premium spirit in the world and is available in more than 150 markets. ABSOLUT VODKA is the number two brand of premium vodka worldwide. (Source: Impact International) Since its launch in 1979, ABSOLUT VODKA has achieved significant worldwide sales growth, from 10,000 nine-liter cases (90,000 liters) to 11. 0 million nine-liter cases in 2010 (99. 0 millions of liters).Every bottle of ABSOLUTVODKA is produced in Ahus, in southern Sweden. ABSOLUT VODKA is produced from winter wheat, a hardy wheat grain that gives ABSOLUT VODKA its smooth grain character. Every year approximately 80,000 tons are used to produce ABSOLUT VODKA. Over one kilo (two pounds) of grain is used for every one-liter bottle. ABSOLUT VODKA uses a unique process called continuous distillation, introduced in the nineteenth century by ‘‘The Vodka King’’, Lars Olsson Smith. ABSOLUT VODKA is distilled hundreds of times until all impurities have been removed 2.